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概要
I'm a highly ambitious and performance driven marketing enthusiast with an unparalleled work ethic. With my outstanding written and oral communication skills and passion to learn something new everyday, I am determined to achieve my goal to be an expert in my field. I can easily manage multiple time sensitive projects which adhere to brand Identity and values.
I believe that every brand has stories to tell, stories that will not only engage, inform, surprise, delight, and impact their audience, but that will also deliver on measurable business goals. And I am the conduit between brand and consumer. My specialties include digital media, consumer behavior, brand awareness, and marketing campaigns.
工作经历
Online Marketer
Analyze data or insights to determine industry and consumer trend
• Report and analyze the digital media performance of all brands on a daily, weekly & monthly basis
• Improve the performance reporting structure by including the detailed insights to help brands like BeechTree, Maria.B, Leisure Club, Levis.pk take better decisions with respect to their digital strategies and calculate their ROI in terms of the effectiveness of their digital campaigns.
• Manage Online advertising campaigns on Facebook and Google Adwords for these brands
• Responsible for Media Buying/ Budget Plan
• Design email marketing campaigns for these brands
• Track conversion rates and suggesting improvements to the online marketing campaigns and website design.
• Monitoring Google Analytics for traffic and Google Webmaster tools for website health or errors.
Tools Worked on:
1. Google Analytics
2. Google Adwords
3. Google Webmaster Tools
4. Facebook (Ads Manager & Power Editor)
5. MailChimp
6. Magento
7. Shopistan Omni-Channel Engine (OE)
Brand Associate
I\'ve been working at Cresset Technologies as Brand Manager which is a very renowned Digital and Advertisement agency.
My job description includes:
• Responsible for working alongside managers and accepting delegated responsibilities and duties
• Creating a portfolio of client’s account and monitoring the ongoing activities related to them.
• Conducting meetings with the clients as well as informing them about the current work status of their projects.
• Responsible for devising campaigns and strategies that meets the client\'s brief and budget
• Responsible for briefing creative and research staff and assisting with the formulation of marketing strategies and artworks
• Liaising with, and acting as the link between, the client and the agency by maintaining regular contact with both
• Ensuring that communication flows effectively
• Negotiating with clients and agency staff about the details of campaigns
• Presenting creative work to clients for approval or modification
• Responsible for creating and maintaining editorial calendar
• Responsible for providing prompt, accurate and appropriate responses to customers
• Liaison with the client and creative team to ensure the client\'s work is designed and published in a timely manner
• Manage presence in social networking sites including Facebook, Twitter, LinkedIn, Instagram and YouTube
